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LoyaltyValet

Your Privacy Matters

At LoyaltyValet, we're committed to protecting your privacy and ensuring the security of your data. This Privacy Policy outlines how we collect, use, store, and share information when you interact with our website, platform, or mobile app. By using our services, you agree to these practices.

Information We Collect

Business Users:

  • • Full Name
  • • Email Address
  • • Business Name, Address & Industry
  • • Business Logo and Branding Assets
  • • Payment Information (via secure third-party processor)
  • • Login Credentials (hashed passwords only)
  • • Usage Analytics (dashboard interactions, feature use)

Customers (App Users):

  • • Full Name
  • • Email Address
  • • Phone Number
  • • Reward Activity (check-ins, redemptions)
  • • Location Data (if app permissions enabled)
  • • Device Information (IP, OS, version)
  • • Referral Data (if joining via referral)

How We Use Your Information

For Business Owners:

  • • Manage your LoyaltyValet account and authenticate users
  • • Power loyalty tools: stamp cards, point systems, notifications
  • • Generate analytics and performance reports
  • • Communicate updates, features, or billing information

For Customers:

  • • Enable digital loyalty experiences (check-ins, points)
  • • Customize reward offers and app experience
  • • Connect users with nearby businesses
  • • Send notifications and offers based on preferences

How We Share Information

We never sell your personal data.

We may share data with the following, only when necessary:

  • • Service Providers: Secure cloud hosting, payment processors, analytics tools
  • • Law Enforcement: Only if required by applicable law, subpoena, or legal process
  • • Successors: In merger/acquisition events, data transfer complies with protection laws

Data Retention

Business Accounts:

Retained while account remains active. Upon request or termination, data deleted within 30 days.

Customer Data:

Retained while user actively uses app. 18+ months inactivity may result in automatic deletion.

We retain minimal logs for fraud detection, legal compliance, and auditing purposes.

Your Rights and Choices

Business Users and Customers may:

  • • Request access to personal data we hold
  • • Request correction or deletion of your data
  • • Object to processing in certain circumstances
  • • Withdraw consent at any time

Requests can be submitted at: privacy@loyaltyvalet.ca

Data Security

We implement industry-standard security measures:

  • • Encryption of data in transit (TLS 1.2+)
  • • Hashed and salted passwords (bcrypt)
  • • Role-based access controls (RBAC)
  • • Regular penetration testing and code reviews

Payment information is handled exclusively by certified third-party processors and never stored on LoyaltyValet servers.

Still Have Questions?

Reach out to our support team and we'll help clarify how your data is handled.